I spent a decade building and running a traditional design, post, and animation studio — broadcast work, Fortune 500 clients, the full production infrastructure. I sold my half and started over with a simpler question: what does a creative director look like when the tools change but the standards don't.

Same eye, same instincts, same obsession with getting it right. I've also built e-commerce brands and digital products from the ground up — I know what it costs to make something look like it means something.

I'm pushing generative AI as far as it will go — cinematic, professional-grade brand films across multiple aesthetics, built for brands that aren't afraid to get weird. If you want safe and predictable, there are plenty of agencies for that. If you want to see what's actually possible, reach out.